Dealer Partners

Join the Q and Become a Dealer Partner

More Than Finance. The Power Behind Growing Dealerships.

Access competitive finance, stock funding, pricing data and dealer management, with a UK-based team behind you. Partners can also qualify for Dealer+, our growth package.

  • 35+ lenders
  • From 8.9% APR
  • Weekend payouts

A live demo on real stock — around 30 minutes

Talk to us

Join the Q and become a dealer partner

Book a demo, call, or message us on WhatsApp — whichever suits.

Dealer partner benefits

Why Become a Q-Finance Dealer Partner

Finance, funding, management, pricing data and support — not just a rate. Partners who qualify can upgrade to Dealer+.

  • Dealer Finance

    Access 35+ lenders, competitive rates, fast & weekend payouts, and sub-prime commissions.

  • Dealer Management System

    Composer DMS: stock management, customer database, invoicing, tasks and documents.

  • Auto Trader Pricing Data

    Market, retail and trade values — pricing confidence, even if you're not an Auto Trader dealer.

  • Stock Funding

    Purchase more vehicles, grow your stock and increase profits.

  • Ongoing Support

    Personal onboarding, training, WhatsApp support and help guides.

  • Optional upgrade

    Dealer+ Growth Package

    An optional upgrade for partners who qualify: an SEO-optimised dealer website, Google optimisation, branding and lead generation.

    About Dealer+ →

Every partner

What Dealer Partners Get

  • 35+ Lenders
  • Weekend Payouts
  • E-Sign
  • Composer DMS
  • Auto Trader Pricing Data
  • Stock Funding
  • Personal Training
  • Help Guides
  • Ongoing Support

By the numbers

Dealer Results

50k+
Finance applications
£480m
Funded to date
1,500+
Dealer partners
12 yrs
In business
+42%
Avg. enquiry uplift

Actual results will vary and will depend on factors including location, competition, vehicle stock, pricing, website content, customer demand and wider marketing activity.

  • More Enquiries
  • More Sales
  • Happier Customers
  • More Profit
More Sales
Designed to help create and manage additional sales opportunities.
More Profit
Designed to help dealers improve efficiency, manage costs and support business profitability.

What we can place

Finance products

Retail and business, prime through sub-prime, across 35+ lenders.

  • Consumer

    Consumer finance

    Hire Purchase and PCP for retail customers, placed across the full panel.

    • Hire Purchase (HP)
    • Personal Contract Purchase (PCP)
  • Business

    Business finance

    For limited companies, partnerships and sole traders buying through the business.

    • Hire Purchase
    • Lease purchase
    • Contract hire
  • Funding

    Stock funding

    A revolving facility so you can buy more vehicles without tying up your own cash.

    • Draw down per vehicle
    • Repay on sale
  • Specialist

    Motor & commercial

    Cars, vans and light commercials, including higher-value and older stock.

    • Motor finance
    • Commercial finance
  • Specialist

    Motorhome finance

    Longer terms to suit higher-value vehicles that hold their value.

    • Motorhomes
    • Campervans
  • Specialist

    Motorcycle finance

    New and used bikes, from commuters to classics.

    • Motorcycles
    • Scooters

Two routes

Offer finance under our permissions

Credit broking is a regulated activity. Rather than apply to the FCA yourself, you can be appointed under ours — and there are two routes, with a real difference between them.

  • Appointed Representative

    Arrange finance yourself

    Your own people present finance and arrange it as part of the sale, working under our permissions with our training and supervision behind them.

    • Discuss the products with customers
    • Arrange the finance itself
    • Use our approved promotions

    Full supervision and training.

    How AR status works
  • Introducer AR (IAR)

    Introduce, we do the rest

    You hand the customer over and we take it from there. Lighter onboarding, and a narrower boundary that is worth understanding before you start.

    • Introduce customers to us
    • Pass on our approved material
    • Discuss the products or arrange the finance

    Lighter onboarding and oversight.

    How IAR status works

Not sure which applies? Tell us how finance comes up in your sales process and we will tell you honestly — including if neither route fits.

Getting started

How It Works

  1. 1 Book a demonstration
  2. 2 Meet the onboarding team
  3. 3 Your account is set up
  4. 4 Finance activated
  5. 5 Start receiving enquiries

Optional upgrade for dealer partners

The Dealer+ Growth Package

Dealer+ is an upgrade to being a Dealer Partner. It adds a website, Google optimisation, marketing and lead generation on top of everything partners already get. Not every partner qualifies straight away — ask us and we’ll tell you whether it’s open to you.

Two minutes

See what Dealer+ adds

The difference

What Makes Dealer+ Different?

Compared with

Finance-Only Broking Service

Focus
Finance only
Lenders
One lender
Website
Not typically included as part of a finance-only broking service
Management
Not typically included as part of a finance-only broking service
Marketing
Not typically included as part of a finance-only broking service
Pricing data
Not typically included as part of a finance-only broking service
Onboarding
Not typically included as part of a finance-only broking service

Upgrade

Q-Finance Dealer+

The complete platform

Focus
Finance + Growth
Lenders
35+ lenders
Website
SEO website included
Management
Full Dealer Management
Marketing
SEO & Google support
Pricing data
Auto Trader valuations
Onboarding
Personal training

This comparison illustrates the additional services available through Dealer+ when compared with a finance-only broking service. It is not intended to represent the services offered by every other finance broker or provider. Services available from other providers will vary.

Where it becomes unique

Dealer growth tools

Every broker can quote a rate. These are the things that generate the enquiry in the first place — and they all come with Dealer+.

  • Dealer website

    A beautiful, SEO-focused website on your own branding and domain.

  • Google forecourt

    Your Google Business Profile optimised so local searches find you.

  • SEO

    Rank higher: SEO and digital tools designed to support your dealership's online visibility and search presence. Generate enquiries without paying per click: tools designed to support organic online visibility and help generate customer enquiries alongside your wider marketing activity.

  • Marketing

    Facebook, Google, video and review campaigns, with advice on where to spend.

  • Finance calculator

    Integrated into every vehicle listing, so a monthly figure is always visible.

  • E-sign

    Customers sign remotely, so a deal does not wait on a second visit.

  • Task system

    Manage applications through to payout without anything sitting forgotten.

  • Customer reviews

    Ask at the right moment and build the trust that converts enquiries.

  • Auto Trader data

    Market, retail and trade values so you price vehicles correctly.

The upgrade

Dealer+

Everything a Dealer Partner gets, plus the growth package for partners who qualify.

  • Dealer Website
  • Finance Integration
  • Finance Calculator
  • Apply Online
  • Vehicle Advertising
  • Google Optimisation
  • WhatsApp Integration
  • Dealer Email
  • Marketing Advice
Ask about Dealer+

Watch & learn

See Dealer+ In Action

Short walkthroughs of the platform, Composer and the finance journey end to end.

  • Website walkthrough

  • Composer demonstration

  • Finance application

  • Dealer onboarding

  • Google optimisation

  • Customer enquiry

In their words

What our customers say

Reviews from customers who have financed through Q-Finance.

  • 5 out of 5 stars

    “Fast and efficient. Great service”

    sam tazey Google

  • 5 out of 5 stars

    “Q finance are by far outstanding ,maria my advisor if im using the right word lol, helped me go through multiple cars as to which ones would suit me best she took her time to explain everything including the process... every question i needed answering there was a fast response,,, communication skills and customer care are off the chart i found a car on the thursday/friday by monday afternoon i was driving home in my dream car there turn around is very quick and would 100% recommend i cant thank them enough and believe if u need a car this is the place ;)”

    Damo Judge Google

  • 5 out of 5 stars

    “Great company, first class service and communication. Unbeatable deals!”

    Richard Paisley Google

Questions

Frequently Asked Questions

Talk to us

Join the Q and become a dealer partner

Book a demo, call, or message us on WhatsApp — whichever suits.

Rather than “contact us”

Book a Live Demo

See finance, Composer and the pricing data in action, and ask whether you qualify for Dealer+.

Message us on WhatsApp