A dealer website built to be found

Search engines rank pages, not dealerships. A Dealer+ site is built so that every page you have — each vehicle, each location, each service — is a page that can rank in its own right.

• ✓ Individual vehicle optimisation: every vehicle gets its own page with a title, description, headings and URL built from the make, model, derivative and year, so "used Ford Ranger Wildtrak" can land on the exact vehicle.
• ✓ Vehicle structured data on each listing, so search engines read the price, mileage, fuel and condition as data — the details that appear as rich results.
• ✓ Fast, mobile-first pages. Most buyers search on a phone, and page speed is a ranking factor.
• ✓ Clean site structure: make and model pages, body-type pages and a search that produces indexable URLs rather than a black box.
• ✓ Location pages for the towns you actually sell into, written for the search rather than copied from the homepage.
• ✓ Reviews pulled onto the site, marked up so the star rating can show in search results.
• ✓ Automatic sitemap, canonical URLs and redirects handled when a vehicle sells, so you are not left with hundreds of dead pages.

On a marketplace you rent a slot among your competitors and pay for every enquiry. On your own site the pages are yours, they compound over time, and an enquiry from search costs you nothing per click.

Dealer+ does not ask you to leave the marketplaces. It gives you a second channel that gets stronger the longer it runs.

Once the fundamentals are in place there is a sensible conversation to have about paid campaigns, video and social. We will help with Google and Facebook campaigns and with what to film — and we will tell you when the money is better spent on stock.

• ✓ Ongoing SEO advice on what to add and what to write.
• ✓ Guidance on Google and Facebook campaigns when they make sense.
• ✓ Help getting reviews at the right moment, which is the main reason dealers do not get more of them.
• ✓ Video: what to shoot, and where it earns its place.

Enquiries are the metric, not impressions. Because the website, the finance journey and the DMS are connected, you can see which channels produced enquiries and which produced applications — not just clicks.